Plant, Grow, Harvest: Cultivating a Purposeful Practice with Linda Rogers

In this inspiring and down-to-earth conversation, I talk with Linda Rogers, founder of Planning Within Reach, about building a practice — and a life — rooted in authenticity, intention, and impact. With her tagline “Plant, Grow, Harvest”, Linda beautifully weaves together her love of gardening, sustainability, and financial planning. We talk about how she got into this business and grown her firm organically, aligned her values with her work, and navigated seasons of change — all while staying grounded and true to herself.

Whether you’re dreaming of launching your own firm, craving more balance, or wondering how to serve the people you truly care about, this episode is full of practical wisdom and gentle encouragement.

Highlights from the Episode:

• Why Linda’s tagline “Plant, Grow, Harvest” isn’t just branding — it’s her life philosophy
• How gardening teaches patience, resilience, and how to enjoy the fruits of your labor
• Blending personal values with your niche — especially in ESG and impact investing
• Letting organic growth and referrals guide your business — no pressure, just trust
• How to be a calm, grounding force for clients in times of chaos
• Working on the business vs. in the business — and making time to do both
• Using podcasts, YouTube, and content to help ideal clients self-select in
• Raising kids, running a firm, and redefining success on your own terms

Linda’s story is such a beautiful reminder that we can build our practices in alignment with who we are, what we love, and how we want to serve. Like a garden, it takes intention and care — but the harvest is so worth it.